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With so many schools offering top-notch education your brand is your chance to differentiate yourself from the crowd. You have to ask yourself how you want your school to be perceived, and then translate that into your school’s branding. It is your most identifiable feature and the first thing a parent will recognize; and that’s why it is so important to get it right, your uniform color, logo and school barges, school motto etc.
All parents will most likely choose a school that reflects their values and can cater to their children’s needs. But without an effective brand in place, it's very difficult for these parents to connect with the school on the necessary level to sway them into admission.
In any business, customers trust strong brands, and the education sector is no different; schools with a well-known reputation for excellence in education are inherently trusted by parents and students. That’s not to say that if you’re not especially well known as a school that you’re in trouble, it simply goes to show the importance of establishing your brand. As you can probably imagine, a strong brand is going to help with your recruitment drive, especially if your school’s brand is stronger than your competition, as you will be able to steal market share. On the other hand, if your school does not have a strong brand affiliation that people can associate with, you risk a detrimental effect on your establishment; namely a bad reputation or no reputation at all.
Your school’s brand is its calling card to the outside world; it’s how
you’re identified and remembered. When somebody sees your logo, or your
school colours, it will immediately evoke an emotion in them; whether
that’s admiration, indifference or something else depends on your
reputation and how you have marketed yourself.
With so many schools offering top-notch education your brand is your chance to differentiate yourself from the crowd. You have to ask yourself how you want your school to be perceived, and then translate that into your school’s branding. It is your most identifiable feature and the first thing a parent will recognize; and that’s why it is so important to get it right, your uniform color, logo and school barges, school motto etc.
All parents will most likely choose a school that reflects their values and can cater to their children’s needs. But without an effective brand in place, it's very difficult for these parents to connect with the school on the necessary level to sway them into admission.
In any business, customers trust strong brands, and the education sector is no different; schools with a well-known reputation for excellence in education are inherently trusted by parents and students. That’s not to say that if you’re not especially well known as a school that you’re in trouble, it simply goes to show the importance of establishing your brand. As you can probably imagine, a strong brand is going to help with your recruitment drive, especially if your school’s brand is stronger than your competition, as you will be able to steal market share. On the other hand, if your school does not have a strong brand affiliation that people can associate with, you risk a detrimental effect on your establishment; namely a bad reputation or no reputation at all.
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